The Sims have moved to the City where action is 247 and reputation means everything. Sims who live in the City are known as Urbz and they have a bold new look and attitude. Go to work and be challenged by bosses at locations like the Sushi Bar Chop Shop or Bootleg Fireworks Inc. Success at work brings promotions access to new power socials and gear to influence your new lifestyle. Flaunt your attitude by styling your Urbz using the detailed new character engine then cross the velvet ropes of an uptown night club or explore the subway to earn new skills and items for your high-rise crib. Its up to you whether your Urbz become big-time players on the street or are lost in the crowd. Its all about reputation as The Urbz are living the dream in a City that never sleeps.